5/19/2023 0 Comments Play store most downloaded apps![]() ![]() ![]() However, these numbers are just estimates. It also doesn’t count the app reinstallation just to show the new download growth. What makes these new numbers even more surprising is that the festive season tends to bring new phones and more free time for consumers to try out new apps and games.Īccording to app intelligence firm Sensor Tower, mobile app adoption in the App Store and Google Play Store reached 35.5 billion new installs in the 4th quarter of 2022, down a slight 0.1 percent year-on-year.Īnalysis on user basis that is, additional downloads of an application by the same person on different devices are not counted in total. Despite this, downloads increased by 11 percent compared to the previous year, a positive indicator of the continued adoption of applications, especially with the impact of emerging markets.īut a deeper analysis of Q4 suggests that download growth has more recently slowed at a time of year that’s typically a boon for the app ecosystem. The global app economy slowed for the first time last year, with consumer spending on apps down 2 percent to $167 billion, according to an annual report by data.ai.
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